Lululemon claims Peloton’s One Luxe Tight (a Nike collab) violates its Align pant’s trade dress, but would have to show that the average consumer would be confused by the 2 products. As an example, The Fashion Law uses the design of the Hermès Birkin bag. Some brands, including Sweaty Betty, have similar designs that predate Lululemon’s patents.īTW, what’s “trade dress?” A design or shape element that would identify a product’s maker.
Lululemon’s patents aren’t distinct enough to be valid.
Lululemon claims 4 bras and 1 pair of leggings are in violation of its patents, while another pair violates its trade dress.Ģ. Lululemon sent a cease-and-desist letter and filed a lawsuit this week. Peloton bought Lululemon products wholesale, had a printer slap on Peloton branding, then sold the clothes to its dedicated fanbase.Īccording to Peloton’s claim, this process took ~1 year, which Peloton deemed “burdensome.” So, when its deal with Lululemon ended in September, Peloton launched its own line. Its deal with athleisure pioneer Lululemon began in 2016, per Retail Dive. Why?Īt-home fitness company Peloton has long offered branded activewear through partnerships with companies including Nike and Fila. Two of the hottest fitness companies around are suing each other over strappy sports bras and leggings.
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